Project details
Design: Deki studio design
Project: Bestini Paris
Project date: September 2024
Project location: Berlin, Germany
The Bestini Paris logo is based on an abstract and contemporary design, where two symmetrical crescents form the letter “B,” creating a strong and immediately recognizable brand mark.
The composition strikes a harmonious balance between elegance and timelessness, capturing Italian refinement while reflecting the urban, modern vibes of German aesthetics.
The use of crescents functions symbolically, conveying balance, flow, and contemporary luxury, while the clean, vertical line of the “B” provides structure, stability, and visual impact. The result is a minimal, premium, and versatile logo, designed to adapt seamlessly across different media and applications, consistently reinforcing the brand’s identity.
