Project details
Design: Deki studio design
Project: Physios
Project date: September 2024
Project location: Ilioupoli, Athens
The design approach for the logo was based on the transition from a pre-existing mark to a contemporary, human-centered visual identity, tailored to the needs of a physiotherapy and rehabilitation space. The original icon was redesigned and reframed through a new typographic logic. At the core of the identity lies the typeface, which was created entirely from scratch specifically for this logo, functioning not merely as a carrier of text but as a fundamental structural and expressive element of the composition.
The custom typography was developed with an emphasis on balanced proportions, rhythm, and clarity of line, conveying professionalism, stability, and a sense of care. The lettering frames the symbol and establishes a unified visual axis, within which the mark integrates organically rather than appearing as a detached element.
Through its form and posture, the icon subtly references the human body in motion, as well as ideas of posture and rehabilitation. The overall aesthetic direction of the logo is minimalist and contemporary, with an emphasis on timelessness and the clear communication of the space’s values. The result is a visual identity that conveys reliability, care, and movement, creating a direct and meaningful connection with the field of healthcare.
